Coles hugely anticipated Little Shop collectables will now be a thing of the past as the supermarket giant announces it will no longer give away plastic toys as part of its sustainability strategy.
The collectables featured miniature replicas of some of Australia s most iconic grocery products - including Vegemite, Nutella, Tim Tams, Weet-Bix, Arnott s Shapes, Heinz Baked Beans, Tip Top bread and Campbell s tomato soup.
The campaign has been a huge hit among thousands of shoppers across the country since launching in 2018, with dedicated Facebook groups and swap day events set up so parents and children alike can meet up and trade to complete their collection.
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