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Leading ad agencies unite behind IARD's influencer alcohol standards

Leading ad agencies unite behind IARD's influencer alcohol standards
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Albert Baladi , Henry Ashworth , Beam Suntory , ஆல்பர்ட் பாலாடி , ஹென்றி ஆஷ்வொர்த் , உத்திரம் ஸஂடரீ ,

Online alcohol sales soar 33% in 2020


Online alcohol sales soar 33% in 2020
25th May, 2021 by Nicola Carruthers
A new alliance of spirits producers and retailers has unveiled the industry’s first safeguards for global e-commerce alcohol sales, which increased by a third in 2020.
Online alcohol sales soared in 2020 due to the pandemic
Earlier this year, spirits producers, online retailers and delivery platforms formed a new global alliance to establish a ‘robust’ global standard for the online sale and delivery of alcoholic beverages.
The 12 global beer, wine and spirits companies that comprise the International Alliance for Responsible Drinking (IARD) joined forces with 14 global and regional online retailers, e-commerce sites and delivery platforms to form the partnership. ....

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Global alcohol sales fell by 6 percent during novel coronavirus pandemic


By JONATHAN POWELL in London |
China Daily Global |
Updated: 2021-05-19 09:06
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An employee serves a beer in England as pubs, cafes, and restaurants get back to business after the nation s lockdown was eased this week. JON SUPER/AP
Sales of alcohol around the world dropped by 6 percent last year as a result of the novel coronavirus pandemic, according to new figures.
Data from market research group Euromonitor shows consumers bought 15.8 billion fewer liters of alcoholic drinks amid the closure of hospitality venues and restrictions on social mixing.
The Euromonitor data was gathered from more than 100 countries, and highlighted the top 20 alcohol markets. South Africa, India, Spain and Vietnam saw the sharpest drop in sales, The Financial Times reported. ....

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