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현대-기아 전기차 중 하나 산다면?··· '공간깡패' 아이오닉5 vs '성능깡패' EV6

현대-기아 전기차 중 하나 산다면?··· '공간깡패' 아이오닉5 vs '성능깡패' EV6
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A Rough Ride- Business News


A Rough Ride
Once the leader in SUVs, Mahindra has lost its crown. The company is resetting its gameplan to stay clear of me-too products, replacing them with vehicles intrinsic to its DNA. Can it rise again?
The new decade was barely a couple of hours old when India s utility vehicle major Mahindra and Mahindra and US carmaker Ford decided to put off their joint-venture plans. The two companies had been trying to cobble together a wide-ranging partnership since October 2019 that would have seen Ford exit the Indian market, leaving its assets in the JV with Mahindra. For a variety of reasons it had looked like a win-win deal. Ford would have benefitted from Mahindra s marketing pull and frugal vendor development strategy, while the latter would get access to the much-needed technology for the present (gasoline) and the future (electric). The two companies blamed the pandemic and the altered market dynamics for the parting of ways. ....

United States , South Korea , South Korean , Ssangyong Tivoli , Renault Nissan , Puneet Gupta , Ravi Bhatia , Aditya Makharia , Pawan Goenka , Anand Mahindra , Maruti Suzuki , Rajesh Jejurikar , Anish Shah , Partnership Woes , Vehicle Tech Centre , Kia Motors , Mahindra Electric Mobility Ltd , Equity Research , Volkswagen Group , Managing Director , First Maruti , Executive Director , North American , Chairman Anand Mahindra , Associate Director , Electric Mobility Ltd ,