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Channel Nine Slammed for Lack of Diversity in COVID-19 Vaccination Campaign

Channel Nine Slammed for Lack of Diversity in COVID-19 Vaccination Campaign
The West Australian, June 1, 2021
Channel Nine’s attempt to encourage Australians to roll up their sleeves and get the coronavirus vaccine has missed the mark.
The network yesterday released a COVID-19 vaccination ad, but it wasn’t the call-out that got audiences riled up rather its complete lack of diversity.
The Block host Scott Cam led the promo, titled “This is our shot” which featured a roster of Nine’s most recognisable talent including Eddie McGuire, Shaynna Blaze, Liz Hayes and Richard Wilkins.
Karl Stefanovic was also shown in the doctor’s chair, ready and waiting to “get it done”. ....

Leila Mckinnon , Tom Steinfort , Shaynna Blaze , Eddie Mcguire , Richard Watts , Richard Wilkins , Scott Cam , Andy Lee , Karl Stefanovic , Hamish Blake , Liz Hayes , Erin Molan , Sylvia Jeffreys , Deborah Knight , Rebecca Maddern , Antoinette Lattouf , Peter Overton , Tara Brown , Television Michael Healy , Nine Network , Channel Nine , Amy Shark , Media Diversity Australia , Diversity Australia , Who Gets To Tell Australian , லீலா மகிநொந் ,

Channel 9 Vaccine Campaign Demonstrates Lack Of Media Diversity

“Start a conversation with your doctor about your shot,” the call-to-action urges.
We can all imagine the predominant market of Channel 9 viewers, and the choice of personalities like Cam and McGuire would resonate with older audiences, especially when there’s currently vaccine hesitancy within that age group.
Channel 9 hire anyone who isn’t white challenge.
Don’t fuck with the Wrong Queen. (@Callmelach) May 31, 2021
But what the video draws attention to is the lack of representation at Channel 9 in the first place. The 2020 Media Diversity Australia report, titled ‘Who Gets To Tell Australian Stories?’ said that “more than 75% of presenters, commentators and reporters have an Anglo-Celtic background.” ....

Richard Wilkinson , Eddie Mcguire , Hamish Blake , Nyadol Nyuon , Peter Overton , Scott Cam , Australian Human Rights Commission , Georgie Gardener , Diversity Australia , Who Gets To Tell Australian , Amy Shark , ரிச்சர்ட் வில்கின்சன் , எட்டி மக்வைர் , ஹமிஷ் பிளேக் , பீட்டர் ஒவர்‌டந் , ஸ்காட் கேம் , ஆஸ்திரேலிய மனிதன் உரிமைகள் தரகு , ஜார்ஜி தோட்டக்காரர் , பன்முகத்தன்மை ஆஸ்திரேலியா , ஹூ பெறுகிறது க்கு சொல்லுங்கள் ஆஸ்திரேலிய , ஆமி சுறா ,