Three Rodeo Giants Come Together to Revamp Cowtown
FORT WORTH, TX – The PBR (Professional Bull Riders), ASM Global and Stockyards Heritage Development Co. today announced their new joint venture to operate the historic Cowtown Coliseum and to expand entertainment programming and marketing partnerships within the National Historic District.
Through this landmark partnership, PBR, ASM Global and Stockyards Heritage Development Co, a partnership between Majestic Realty Co. and The Hickman Companies, will exclusively manage and promote Cowtown Coliseum and portions of the surrounding historic District, including event programming, sponsorship opportunities, venue rentals, operations, marketing and enhanced guest experience initiatives.
In addition, PBR will produce dozens of western sports events at Cowtown Coliseum annually, as well as concerts, live entertainment and other western lifestyle content. This programming will also be broadcast on PBR’s various media distributi
The Stockyards’ newest addition is an ornate Western wonder.
By Kelsey Vanderschoot
Published in
Business & Economy
April 22, 2021
9:08 am
It was pouring rain when I wandered into the Hotel Drover inside Fort Worth’s historic Stockyards, an Autograph Collection hotel. The space is the latest addition to the $175 million redevelopment of Mule Alley, a partnership project by the City of Fort Worth, Tarrant County, Majestic Realty Co, and the Hickman Companies, to renovate the Stockyards’ historic mule barns into retail shops, restaurants, and offices.
A quick glance into the lobby announced the space’s luxe ranch feel, an elevated nod to its locale, but a second look revealed impressive intricacy that begged me to spend the next half hour dissecting the room, including perusing a two-story library filled with books on everything Texas. I sat in one of the lobby’s several cowhide chairs with leather fringe backs, admiring a chandelier made of antlers one of the hotel