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Three Rodeo Giants Come Together to Revamp Cowtown
FORT WORTH, TX – The PBR (Professional Bull Riders), ASM Global and Stockyards Heritage Development Co. today announced their new joint venture to operate the historic Cowtown Coliseum and to expand entertainment programming and marketing partnerships within the National Historic District.
Through this landmark partnership, PBR, ASM Global and Stockyards Heritage Development Co, a partnership between Majestic Realty Co. and The Hickman Companies, will exclusively manage and promote Cowtown Coliseum and portions of the surrounding historic District, including event programming, sponsorship opportunities, venue rentals, operations, marketing and enhanced guest experience initiatives.
In addition, PBR will produce dozens of western sports events at Cowtown Coliseum annually, as well as concerts, live entertainment and other western lifestyle content. This programming will also be broadcast on PBR’s various media distributi