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The battle for Bond's billions

Amid a fight for finance, can 007 survive in the 21st century? ....

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'The Office' had 1,449 product placements. This Latvian man cataloged them all.

The Office had 1,449 product placements. This Latvian man cataloged them all.
Dan Gentile
One wonderful thing about the internet is that a simple Google search can lead you to a website that will show you 1,449 branded product placements in the NBC sitcom “The Office.”
That site Product Placement Blog sounds like it might be some type of click farm hive, but it is actually a work of very contemporary art. The site meticulously catalogs branded objects that appear on TV shows and movies for a split second, ranging from the type of cereal on Jerry’s shelf in The Finale of Seinfeld (Post Honeycomb) to the many, many Under Armour products in “Zack Snyder’s Justice League.” The whole thing is run by Sergey K., a self-proclaimed IT guy who lives in Latvia. ....

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'The Office' had 1,449 product placements. This Latvian man cataloged them all.

'The Office' had 1,449 product placements. This Latvian man cataloged them all.
sfgate.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sfgate.com Daily Mail and Mail on Sunday newspapers.

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The economics of movie product placements

The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?
By:
Zachary Crockett
|
@zzcrockett
In the 2000 film
It’s a volleyball, courtesy of Wilson Sporting Goods.
Throughout the film, the volleyball enjoys
10.5 minutes of screen time worth an estimated
$1.85m+ in advertising value. And for this exposure, Wilson paid a grand total of $0.
Each year, hundreds of brands cars, computers, clothing, kitchen appliances, and lawn chairs grace the silver screen.
Sometimes brand appearances are overbearing (think a 30-second-long glamour shot of a Lexus driving down the coast); other times, they’re so subtle you might miss them if you blink. ....

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Do All These Celebrities Need a Skin Care Line?

Do All These Celebrities Need a Skin-Care Line?
Glamour
3/4/2021
© Getty Images
Jennifer Lopez has been on a massive P.R. blitz over the last few months to tout her latest project. She’s graced the covers of
Allure, signed autographs in Miami, talked with influencers over Zoom, and even hawked her new venture on Instagram while she was in D.C. for President Biden’s inauguration in January.
Publicity is certainly nothing new for the 51-year-old multihyphenate. She’s released eight albums, starred in dozens of films and TV shows, and launched 25 yes,
25 perfumes under her name. But her latest push is new, albeit familiar, terrain: It’s for the launch of JLo Beauty, her skin-care line. ....

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