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Retail tops industry ad spend in first half 2021, finds Nielsen Ad Intel


Retail tops industry ad spend in first half 2021, finds Nielsen Ad Intel
July 22, 2021 10:34
Nielsen Ad Intel has released the latest data on media investment across key media in Australia for the first half of 2021.
The retail sector topped ad spending across the first half of 2021, with the largest share of advertising being attributed supermarkets, food outlets (takeaway/restaurants) and household furnishings. Harvey Norman Holdings has topped the rankings for brands spend.
The past year has seen advertisers shifting the focus of budgets and messaging to adapt to changes in caused by the pandemic.
Nielsen Ad Intel commercial lead, Rose Lopreiato said: “We are seeing more brands play their part in helping businesses back on their feet since the beginning of the pandemic. Importantly, this isn’t just an arena for banks and large conglomerates to play in, even smaller brands can help business owners, employees or those now unemployed in a way that is uniqu ....

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Harvey Norman On The Move


Harvey Norman On The Move
By Michael Gable 
In this week s research, we have identified a household name, Harvey Norman Holdings ((HVN)), which has recently dipped lower but is ready to get rallying again.
After easing back across March – May, we can see that HVN then levelled out. It put in a higher low in June and also made it clear that $5.40 was a key resistance level. In the last few days, we have seen HVN break above resistance and start to move higher. It is therefore clear that the stock is ready to trend higher again and this breakout from the last few days is a buying opportunity. Tight stops can be placed just under the breakout near $5.40, otherwise major support at $5.00 needs to hold. ....

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