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Company appealing decision. Its CEO warns of escalating trade war. //end headline wrapper ?> Harley Riders at Labor Day Parade 2018. File photo by Jack Fennimore. Harley-Davidson is pledging to appeal a decision by the European Union that would impose massive new tariffs on its motorcycles. The ruling by the Economic Ministry of Belgium “will effectively prohibit the company from functioning competitively in Europe,” the company said in a statement Monday. It would make all Harley-Davidson products subject to a 56 percent import tariff beginning June 1. That’s a jump from the 31 percent tariff the EU imposed in 2018, when Harley was one of the United States industries targeted in a trade war started under then President ....
Four straight quarters of losses. Company releases plan to revamp sales. //end headline wrapper ?> Harley Riders at Labor Day Parade 2018. Photo by Jack Fennimore. Annual revenue at Milwaukee based Harley-Davidson was down 24 percent in 2020 compared to the year prior, according to new financial details the motorcycle maker released Tuesday morning ahead of it’s fourth quarter earnings call. The company also unveiled it’s new five-year strategic plan to revamp sales, known as “The Hardwire.” The plan includes six strategic priorities that include doubling down on the company’s top-selling motorcycles, becoming competitive with other motorcycle models, and building out its position in the electric motorcycle market. ....