The Bombay Debate: Learning is incomplete without its implementation
The rising cases of COVID-19 have been a concern for every Indian today. It was the same country that was lauded for its success during the first wave but today it is criticised for the way it handled the second wave. According to the latest Lancet editorial, India squandered its early successes in controlling COVID-19. It went on to add until April, the government s COVID-19 task force had not met in months. âThe consequences of that decision are clear before us, and India must now restructure its response while the crisis rages.â
Regulatory battle has impacted the industry being an obstacle to price change
26 Apr, 2021 - 08:20 AM IST | By Gargi Sarkar
KOLKATA: The pay-TV industry in India has been highlighting the regulatory overburden in the industry for some time now. The players have been battling several legal issues, the amended new tariff order (NTO 2.0) being the most discussed one. According to Tata Sky CEO Harit Nagpal, it has not only impacted the growth of the industry, but put a halt on broadcasters’ plans to bring any change in pricing since January 2020, despite rising industry costs.
Speaking at the recently concluded APOS 2021, the Tata Sky CEO said broadcasters will not be able to make up for this period, even if they are allowed to alter prices tomorrow. “A hole has already been created in the ability to generate revenue for the industry. There is a logjam between broadcasters and regulators via legal cases, which we are hoping settles down soon, so that broadc
Ogilvy creates a new campaign for TATA SKY s New Purpose Statement adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Tata Sky is now present in over 22 million households
26 Feb, 2021 - 08:32 PM IST | By indiantelevision.com Team
KOLKATA: DTH operator Tata Sky has unveiled its new brand purpose with the statement - ‘Tata Sky exists to make tomorrow better than today for family and home.’ As the industry leader, Tata Sky is now present in over 22 million households across the country.
“A set of core beliefs have always guided brand Tata Sky,” said Tata Sky MD & CEO Harit Nagpal said. “Expressing our brand purpose solidifies our intent to continue to add value to people’s lives.”
The statement ‘Tata Sky exists to make tomorrow better than today for family and home’ exemplifies the brand’s belief in the emotional power of entertainment which we trust can move, motivate, inspire and help people to enjoy a better life.
The campaign by Ogilvy India captures how the screen powered by Tata Sky can be a positive emotional force, bettering the lives of people. The new brand purpose statement says ‘Tata Sky exists to make tomorrow better than today for family and home’