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A Marketer s Quick Guide to Dynamic Ads Remember when you d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. Today, you can’t leave an item in your cart without it following you everywhere online. Who do we have to thank for that? Technically, a lot of people – marketers, retargeting tools, Al Gore’s internet – but for the purpose of this article, we’ll focus on one: dynamic ads. ....
Thryv, Inc. Named G2 Leader in 13 Categories for Winter 2021 Dallas, Jan. 12, 2021 Thryv Holdings, Inc. (NASDAQ:THRY), the provider of Thryv ® software, the end-to-end customer experience platform built for small business, has been named a leader in multiple categories in the newly released G2 Winter 2021 Reports. G2 is the largest tech marketplace where small businesses can discover and review technology and make more informed software purchasing decisions. Thryv has also recently received industry recognition as a finalist in the 2020-21 Cloud Awards; ranked Best SMS Software and Scheduling Software Company of 2021 by Digital.com; and is named in four Top 20 categories for Capterra, a Gartner company. ....
Predictive Marketing: What it Is & How to Leverage It After months of working on a marketing campaign, nothing s worse than realizing you aren t seeing the results you expected. Unfortunately, many of us have been there. We ve put all of our creative effort, time, and numerous resources into a campaign that sounded like a great idea, but had nowhere near the expected ROI or engagement. Then, on top of watching our project fail, we ve had to deal with the awkward scenario of sharing bad performance data with our teams. No matter how hard you try, it s impossible to know exactly how well a campaign will do before you run it. However, there s a strategy that gets pretty close. ....