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Hublot-watching can be a dizzying pastime. The brand likes to maintain a high frequency of announcements, not least about new limited-edition timepieces. Typically, these are horological high-wire acts that push the marriage of design and technology to its extreme. 
Hublot CEO Ricardo Guadalupe explains that such pieces serve quite a specific purpose. “The strategy is that there is always a bunch of watches that we talk about through partnerships, through innovation, through sapphire [cases] – very high value [products]. This helps to build the brand and helps to sell, let s say, our core range collection,” he says. “The novelties represent more or less 20 percent of our sales – but 80 percent is in our core range.” Hublot’s best seller, he continues, remains the Big Bang Original, launched in 2005. ....

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