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Snapchat bets big on augmented reality's e-commerce future


Snapchat bets big on augmented reality s e-commerce future
The social media app has been setting the stage to blend e-commerce with its AR capabilities.
Published May 5, 2021
Courtesy of Snapchat
When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed as they moved their faces.
What was once a means of entertainment for teenagers might now pave the way for Snapchat s place in e-commerce. 
Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company has slowly been inching into e-commerce over the last few years, but the back-to-back acquisitions might hint at its plans to establish growth and generate more r ....

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How personalization shapes the retail industry


Companies face a paradox between digital personalization and data privacy
By: Tatiana Walk-Morris
The balance between privacy and personalization is important for retailers to get right, with more than half of consumers in a recent survey saying they want retailers to prioritize their online anonymity more.
Episerver s Reimagining Commerce 2020 report said that 53% of consumers think brands and retailers should prioritize their online anonymity more in 2020. Baby boomer consumers were the most likely, at 56%, to feel that retailers should place more of a priority on respecting consumers online anonymity this year. However, 39% of Gen Z consumers thought it should be a priority for brands. ....

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