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PGI Report: Platinum jewellery sales continues to grow in Q1


21 june 2021
Today
The recent report ‘Platinum Jewellery Business Review (PJBR) Q1 2021’ released by Platinum Guild International (PGI) indicates that platinum jewellery retailers and manufacturers reported a sustained recovery across three of four key markets, despite the ongoing pandemic’s challenges in the jewellery industry.
Huw Daniel, Chief Executive Officer of PGI said: “The jewellery industry has seen precious jewellery demand return in the first quarter of 2021, but the recovery could slow in some markets as subsequent waves of COVID cloud the outlook. Other than accelerated trends within the industry, what we’ve seen in the last year is a renewed enthusiasm for platinum. Jewellers are increasingly engaging with this precious metal, which has been effectively marketed as a metal of meaning and become important as consumers look for ways to symbolise and mark occasions in restricted and unprecedented times.” ....

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