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Zion & Zion Study Examines How TV Programming Impacts Advertising Effectiveness
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PHOENIX, May 12, 2021 /PRNewswire/ Zion & Zion, a top-ranked, full-service, national marketing agency, is unveiling a new proprietary Ad Effectiveness Model. The agency s media and marketing science teams collaborated on a year-long project to develop the model to better understand the way that TV shows facilitate or hinder ad processing by making consumers emotionally or intellectually involved with the show s content.
Zion & Zion Ad Effectiveness Model
Instead of simply using Cost per Point (CPP) and a program s demographic profile to select the TV shows in which to insert a commercial, this innovative model demonstrates that considering the cognitive and affective context of the media in which the ads are served is key.
04-21-2021
Photo credit: Yossi Zamir
JERUSALEM, Israel - The Friends of Zion Museum (FOZ), which celebrates Christian Zionists and their contribution to the Jewish people and to Israel, is taking on a new venture.
The museum announced on Monday it has launched a guesthouse for Holocaust survivors to stay free of charge. The guesthouse is located on the Museum’s campus grounds in Jerusalem and boasts 5-star amenities, a clubhouse, kitchen and dining hall, laundry rooms, and warehouses. The $3million project can accommodate up to 14 guests.
The museum is partnering with the Yad Ezer La-Haver nonprofit to bring the guesthouse to life. The first guests checked in this week. They were in Jerusalem to participate in a program that celebrates their Bar and Bat-Mitzvahs, special coming-of-age ceremonies they missed because of the genocide.
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