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Zion & Zion Study Examines How TV Programming Impacts Advertising Effectiveness prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
2021 Top Companies to Work for in Arizona azcapitoltimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from azcapitoltimes.com Daily Mail and Mail on Sunday newspapers.
Share this article Share this article PHOENIX, May 12, 2021 /PRNewswire/ Zion & Zion, a top-ranked, full-service, national marketing agency, is unveiling a new proprietary Ad Effectiveness Model. The agency s media and marketing science teams collaborated on a year-long project to develop the model to better understand the way that TV shows facilitate or hinder ad processing by making consumers emotionally or intellectually involved with the show s content. Zion & Zion Ad Effectiveness Model Instead of simply using Cost per Point (CPP) and a program s demographic profile to select the TV shows in which to insert a commercial, this innovative model demonstrates that considering the cognitive and affective context of the media in which the ads are served is key. ....
Dozens of Israelis protested in Jerusalem's Zion Square on Saturday night against the recent uptick in violence that has seen Jewish extremists holding anti-Arab marches and Palestinians clashing with police. ....
04-21-2021 Photo credit: Yossi Zamir JERUSALEM, Israel - The Friends of Zion Museum (FOZ), which celebrates Christian Zionists and their contribution to the Jewish people and to Israel, is taking on a new venture. The museum announced on Monday it has launched a guesthouse for Holocaust survivors to stay free of charge. The guesthouse is located on the Museum’s campus grounds in Jerusalem and boasts 5-star amenities, a clubhouse, kitchen and dining hall, laundry rooms, and warehouses. The $3million project can accommodate up to 14 guests. The museum is partnering with the Yad Ezer La-Haver nonprofit to bring the guesthouse to life. The first guests checked in this week. They were in Jerusalem to participate in a program that celebrates their Bar and Bat-Mitzvahs, special coming-of-age ceremonies they missed because of the genocide. ....