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At the new Dubai flagship. A surprise arrival from Crep Protect, the world’s leading premium sneaker care brand who’ve been keeping our footwear box fresh despite plenty of muddy woodland walks this past year, comes in the form of an interactive collaboration with adidas. The new Sneaker Service space, located in adidas’ new Dubai flagship store, the first flagship in the region. Looking to transcend your traditional shopping experience, the Crep Protect x adidas Sneaker Service space offers a unique experience with fun barbershop style chairs and a sneaker drop off counter where customers can choose from a menu of cleaning services from a luxurious sneaker foam cleanse and refreshing insole steam to an exclusive new Gold service with the most comprehensive sneaker clean yet with a team of Crep Protect Sneaker Technicians on hand to assist and share their footwear expertise. ....