Omnicom retains PepsiCo account with new purpose-built agency, Trio
July 13, 2021 10:24
The Omnicom Media Group (OMG) has retained the PepsiCo Australia media account, following a pitch process, with a new custom built agency, Trio to handle the account, led by managing director Stuart Bailey. The pitch was held following the appointment of a new CMO at PepsiCo in October 2020.
Trio capabilities will draw from OMG’s wider network, providing a specific strategy with custom built solutions for PepsiCo in the local market. The account was previously held by OMG’s PHD.
The new purpose built agency’s primary remit will be to “transform PepsiCo’s media function with a focus on developing winning brand communication strategies that generate consistent growth, consumer segmentation, journey mapping and data driven marketing”.
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Quarter-Final Exit for Blues Fans in Norway
Friday, 6th Jun 2014 10:40 by Stuart Baillie
A group of Town fans fought valiantly before being knocked out by West Bromwich Albion in the quarter-finals of the Norwegian Supportercupen 2014 in Oslo on Saturday, writes Stuart Baillie.
Stephen Bailey, Stuart Baillie, Scott Gidman, Sam Stannard, Nathan Styles and Rhys Thompson made the trip to Fornebu, Oslo to take part in the annual seven-a-side tournament, primarily for Norwegian supporters of British football clubs.
Forty teams took part with 29 different clubs represented, from the giants of Manchester United to minnows such as Cheltenham Town and (cough, cough) Norwich City!