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Covid listener surge sees podcast firm's results perking up | Technology sector


Sat 10 Apr 2021 19.05 EDT
A year ago, podcast producer Audioboom was facing an uncertain future as management sought, ultimately unsuccessfully, to find a buyer to inject cash to expand the business. When the company gives its latest financial update this week, it will be telling a very different story: in the past 12 months its market value has more than tripled and a maiden profit is looming as Audioboom joins the ranks of the pandemic winners.
Digital entertainment services from Netflix to Spotify have been supercharged by lockdown viewing and listening, and Audioboom has been no exception. It now draws 25 million listeners a month with content from partners ranging from Formula One to the former ....

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Audioboom partners with MAPP Media sales platform


Audioboom has entered a strategic partnership with MAPP Media to expand podcast monetisation in the UK.
MAPP Media will monetise Audioboom’s impression-based inventory, delivering new value through scaled Dynamic Ad Insertion opportunities to a portfolio of more than 8000 podcasts.
Audioboom’s podcasts are downloaded more than 12 million times each month in the UK, and the network publishes the likes of No Such Thing As A Fish, F1: Beyond The Grid, The Cycling Podcast, and Wafflin’.
MAPP Media’s sales platform will deliver revenue through a second window sales model, while Audioboom’s in-house team will continue to focus on the premium model of high engagement, embedded, host reads. The combined strategy aims to optimise advertising revenue and create maximum value for Audioboom’s original podcasts and production partners. ....

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