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The Ad Council and COVID Collaborative's 'It's Up To You' Launching New Efforts to Inspire Vaccine Confidence in Young Adults


The Ad Council and COVID Collaborative s It s Up To You Launching New Efforts to Inspire Vaccine Confidence in Young Adults
With their unique barriers to vaccination, nearly half (45%) of young adults in America do not feel that they know enough to guide their decision about getting a COVID-19 vaccine
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NEW YORK, May 13, 2021 /PRNewswire/ As part of their COVID-19 Vaccine Education Initiative, the Ad Council and COVID Collaborative today announced dedicated efforts speaking to young adults about the COVID-19 vaccines, now that vaccine eligibility has been expanded nationwide to Americans 12 and older. With significant support from leading technology and media platforms, influencers and organizations, the efforts aim to address vaccine hesitancy specific to young adults ages 18-29 across the country. ....

New York , United States , Stephanie Mcmahon , Deval Patrick , Lisa Sherman , Famers Nikki Bella , Pereira Odell , Nbcuniversal Comcast , Kaiser Permanente , Gary Edson , Voto Latino , John Bradshaw Layfield , Bobby Lashley , National Association Of Manufacturers , Hustlers Guild , Allstate Foundation , National Filter , Ford Motor Company , York Life Foundation , American Public Health Association , Council Of The Great City Schools , School Officers , Vaccine Education Initiative , National Congress , Us Chamber , Budweiser Anheuser Busch Foundation ,

The Secret to Podcast Advertising Is Balancing Scalability With Listener Experience


The Secret to Podcast Advertising Is Balancing Scalability With Listener Experience
By Claire Fanning, VP of Ad Innovation Strategy
Podcast listenership is different. Podcast listeners come back time and again to learn, grow, laugh and feel like they’re part of the conversation. They trust the hosts and creators of their favorite shows to deliver trusted information and messaging. And many listeners consider their relationships with podcast hosts to be a personal one. Once listeners determine they’ve found a good thing, they binge: 93% of Stitcher podcast listeners say they listen to “most or every episode” of a podcast they subscribe to.  ....

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