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One in Four Small Businesses Plan to Hire a Financial Consultant in 2021, According to New Survey Data


One in Four Small Businesses Plan to Hire a Financial Consultant in 2021, According to New Survey Data
Though most small businesses won t hire a consultant this year, a quarter of small businesses will plan to hire financial consultants. This demonstrates the importance of external financial expertise as small businesses set targets for 2021.
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WASHINGTON, Jan. 12, 2021 /PRNewswire/  With the lasting financial impacts of COVID-19, some small businesses will seek insight from financial experts to improve their bottom line. A
new survey from Clutch, leading B2B ratings and reviews platform, found 24% of small businesses in the U.S. plan to hire a financial consultant or advisor in 2021. ....

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Using Location to Boost Customer Experience


PHOTO:
John Baker
According to 451 Research, location-based data can help marketers and brands provide better experiences for customers, even today. With location information, brands can offer personalized coupons, rewards and/or promotions based on location along the customer journey. Beyond that, brands are exploring using location-based data to help make customers interactions easier and safer.
Nearly 77% of consumers presently have location-based services turned on, 35% of which are always turned on, with the other 42% turned on only for specific apps.
Below are six ways brands can use location to improve customer experience (CX).
1. Offer More Exact Pricing
“Online retailers can take advantage of location data to automatically source the most cost-effective option for shipping to a customer, calculate the taxes that the customer needs to pay on top of the item cost and provide an estimate of the item price in the customer s local currency if the ....

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6 Table Stakes Customer Service Chatbot Features


PHOTO:
jessie essex
All chatbots aren’t created (or implemented) equal. Some will provide customers with excellent CX, while others will leave a trail of frustrated customers in their wake. So what should you look for in a chatbot?
Marketers and others who work with chatbots listed the following six features as being the most important.
1. Intelligence and Analytic Skills
Excellent chatbots can analyze the context of a respondent’s message and perform corresponding actions based on predetermined rules,” said Stephen Light, CMO and co-owner of Nolah Mattress. However, these features come at a cost. 
Companies on a tight budget can look to less expensive chatbots with fewer capabilities, but don’t expect these cheaper options to study and analyze their customer’s message like a smart chatbot, Light cautioned. He further recommended companies opting for the less expensive chatbots to limit interactions to a set of predetermined rout ....

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