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Starbucks Rewards' gamification wins my loyalty and business — even at the cost of my data


Source: Android Central
Even before a pandemic came along and forced me to stay inside, I went to Starbucks nearly every day. As somebody who has worked from home for the past four years, I relished any excuse to leave my apartment and walk around. Since Starbucks was the closest coffee shop to me, I became a regular, with the baristas knowing my two orders once they saw me enter the store.
Part of my reliance on Starbucks was that it was a place close to me that had drinks I enjoyed. The other part was the Starbucks mobile app, which not only makes it easy to pay (especially in putting in mobile orders during a pandemic) but also keeps you coming back for more. Many businesses have apps that gamify the experience of being a customer, but Starbucks is one of the best. It s also one of the most sinister. ....

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Starbucks launches reusable cup program — here's how it works


Starbucks
(SEATTLE) Starbucks’ latest initiative is a simple concept to help reduce single-use plastic simply order, sip, return and repeat.
The coffee chain announced a new two-month borrow-and-return trial program launching at five Seattle store locations that will allow customers to order a beverage in a reusable cup, which will replace the use of up to 30 disposable cups.
Starbucks partnered with Ridwell, a Seattle-based recycling service, to offer customers an at-home option to return their borrowed cup.
Michael Kobori, Starbucks’ chief sustainability officer, explained in a press release that this will bolster their efforts in a commitment to promote reusability. ....

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