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The Drinks Business
11 December 2020
By Lucy Shaw
TV presenter Phillip Schofield has launched an Italian wine in Garçon’s pioneering flat bottle, making him the first celebrity to adopt the eco-friendly packaging.
Schofield’s organic Nero di Troia from Puglia, which is normally sold in a 2.25 litre bag-in-box, has gone on sale in Garçon’s 75cl flat bottles, which are made from 100% recycled PET plastic.
The lightweight design, perfectly suited to our e-commerce era, recently scooped a wine packaging innovation award at The Drinks Business Green Awards 2020.
“My mission is to bring premium wines to market that provide wine lovers with more sustainable options when purchasing, without compromising on quality. ....

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