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ABM tech is on fire, but don’t get burned Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach. Sponsored Content: Integrate on May 27, 2021 at 7:00 am It’s an understatement to say that the martech landscape is crowded. In fact, the most recent martech LUMAscape acknowledges over 8,000 solutions and a few thousand may classify themselves as ABM technology players. Why so much hype on ABM? Thanks to the Covid-19 pandemic accelerating a migration to a digital-first approach, many Sales and Marketing teams turned to “flipping the funnel” and focusing on their target accounts as the path to higher conversions rates and closed sales. But it has its limitations in both its scope and its technology. ....
Demandbase, buyer-driven marketing: Tuesday's daily brief marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.
Change in customer sentiment by industry Research technology platform Lucid recently took a look at their global audience database to compare consumer sentiments now with how they felt a year ago, or how they might change behavior in the future. Here’s a look at important responses broken down by industry. For the study, Lucid surveyed a census-represented demographic audience of 300 U.S. consumers. Health: 66% say their mental health has suffered during COVID-19. Entertainment: 55% added an additional streaming service during COVID-19. Transportation: 59% say COVID-19 will have a lasting impact on how they use mass public transportation. Travel: 72% have plans to travel once vaccinated. ....
Nation s carbon trading efforts could serve as model By HOU LIQIANG | China Daily | Updated: 2021-01-07 06:40 Share CLOSE A thermal power plant in Zhangjiakou, North China s Hebei province, March 3, 2020. [Photo/IC] A national carbon trading mechanism that has been put into operation in China could help promote the country s climate progress with market-based, cost-friendly solutions. The endeavor in the world s largest developing country could be a model for other nations as they explore viable climate actions, experts from home and abroad said. The Ministry of Ecology and Environment on Tuesday published an interim regulation on the management of carbon trading. Earlier, on Dec 30, it published a document laying out the 2019-2020 allocation of carbon emission allowances for the power generation sector and a list of 2,225 companies that would be given emission allowances. ....