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The Off-Season. On May 25, Cole released a video for “a m a r i,” which received the visual treatment on May 18. All visuals have been released in support of The Off-Season, which has been received to near unanimous acclaim from critics and fans alike. The project is 12 tracks long, and features guest verses from 21 Savage, Morray, Bas, 6LACK, and The record debuted at the No.1 position on the Billboard Album 200 charts. Selling over 228,000 album units, all songs from the album entered in the Top 40 of the Hot 100 while four of the 12 tracks―“m y . l i f e,” “a m a r i,” “p r i d e . i s . t h e . d e v i l,” and “9 5 . s o u t h”―charted in the Top 10 list simultaneously. J.Cole joins ....
The Off-Season arrived as scheduled at midnight EST on Friday (May 14). As fans rushed to Spotify to start streaming the project, the streaming site momentarily crashed, presumably due to the number of people trying to access the Dreamville boss’ latest effort. This man J cole broke Spotify pic.twitter.com/XV0cwtWZDv Before it dropped, the North Carolina native shared the tracklist to his Instagram account, which didn’t indicate any guest features. But as it turns out, there are plenty. Dipset legend Cam’ron appears on the opening track “95.south,” while Morray and 21 Savage pop up on “my life.” ....
L.A. Leakers this week where he spit a pair of fiery freestyles ahead of the release of The Off-Season album. While the general consensus was he bodied both the beats for Souls of Mischief’s “93 Til Infinity” and Mike Jones’ “Still Tippin,” there was one particular line that landed Cole in some hot water. As the Dreamville Records boss effortlessly rapped over the classic Souls beat, he made a reference to Bill Cosby that included a punchline about him infamously drugging women. “Or who they debatin’ is better/Let’s face it, he one of the greatest/No Bill Cosby shit, but if n-ggas is sleepin’, then fuck ’em,” he spit. “Most n-ggas don’t understand me/I don’t do the GRAMMYs, I be in my jammies on sofa/Most n-ggas don’t understand me.” ....
KOD have gone platinum with no features in their tracklists. But the North Carolina-bred rap star wants his legacy marked by his willingness to collaborate with other Hip Hop artists, as exemplified by his remarkable 2019 run as a featured guest on several hit singles. In J. Cole’s Applying Pressure: The Off-Season Documentary released Monday (May 10), the film’s director Scott Lazer asks him at the 10-minute mark to begin “Chapter Four: Applying Pressure” of the exposé if Cole approached his string of five featured verses from that year as his own album. “Yeah, because it was a mindstate,” Cole said. “When you put yourself in uncomfortable moments, you find out a lot about yourself. And usually you find out that you’re capable of rising to that bar that’s set by the uncomfortable situation. So what’s something I could do? When somebody brings you a feature, say yes. I was looking at it as an opportunity for growth.” ....
Ahead of the release of his upcoming album, The Off-Season, J. Cole is welcoming the next chapter in his music career, or what he’s calling “The Fall Off Era,” with a short documentary that chronicles the inspiration behind his new work, titled Applying Pressure. Scott Lazer directed the film, which begins with a conversation between Cole and 21 Savage. Cole explains that his fear of contentment has always been the driving force behind his music. In his early career, that sentiment manifested in unwavering determination as he pushed himself to reach new heights as an up-and-coming artist, and now as a well-established name in music, Cole still seeks that same motivation. ....