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Zoe Financial's View on Advisor Reviews: SEC Updates Marketing Rule Allowing Financial Advisors to Utilize Reviews


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NEW YORK, March 10, 2021 /PRNewswire/ For years, it s been nearly impossible to find adequate research on financial advisors online. This is due to the fact that financial advisors have been prohibited from using reviews and client testimonials in their marketing materials. However, this rule first adopted in 1961 is finally being updated. In late 2020, the U.S. Securities and Exchange Commission (SEC) voted to allow financial advisors to start using reviews and testimonials in their advertising. The new rule allows endorsements and testimonials to be used in marketing materials, as well as performance reports and third-party ratings. While this is exciting news for both advisors and prospective clients, there are several restrictions and rules that advisors must adhere to.  ....

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Zoe Financial Announces Partnership with Leading Wealth Management Firm: Buckingham Strategic Wealth


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NEW YORK, Feb. 16, 2021 /PRNewswire/  Zoe Financial, a digital marketplace that empowers consumers to find the best and most trustworthy financial advisor, today announced a groundbreaking partnership. Within the Zoe Advisor Network, clients will now have the unique opportunity to match with the best fiduciary advisors at one of the country s leading independent advisors.
Zoe s extensive due diligence process for all advisors means that every advisor, regardless of the firm they are associated with, is vetted thoroughly to ensure that they are truly best in class. Zoe s client-centric approach, digital experience, and strong advisor due diligence is what drives the best financial advisors in the country to the platform.  ....

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The latest in financial #AdviserTech — December 2020


The latest in financial #AdviserTech December 2020
The big news, announcements and underlying trends emerging in the world of technology solutions for financial advisers!
December 18, 2020
38
MINS
This month’s edition kicks off with the big news that BlackRock is making a billion-dollar bet on the future of direct indexing, acquiring the No. 2 player, Aperio, just weeks after Morgan Stanley acquired the No. 1 direct indexing provider, Parametric, which given BlackRock’s sheer mass and distribution capabilities, could quickly turn 2021 into the year that direct indexing really hits the map with financial advisers, either for its inherent tax advantages (of being able to tax-loss-harvest the individual stocks in the index, rather than just the index fund itself) or the potential to morph into a form of “customized indexing” in which advisers adapt “index” funds for each client based on anything from factor bets (e.g., overweig ....

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