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Seneca Women, Mastercard and Deserve Launch Credit Card to Advance Women in the Economy


Seneca Women, Mastercard and Deserve Launch Credit Card to Advance Women in the Economy
The Card by Seneca Women is the first-ever credit card that rewards cardholders when they shop from women-owned businesses and drives donations to women-focused nonprofits
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NEW YORK, March 5, 2021 /PRNewswire/  Seneca Women, a global leadership and media platform, together with Mastercard and Deserve today announced a credit card created to advance women in the economy. The Card by Seneca Women, scheduled to launch this Spring, is the first-ever credit card to reward cardholders for shopping at women-owned businesses that are included in the Seneca Women Marketplace. The Marketplace for cardholders will launch with over 1 million women-owned businesses. The Card will also help drive donations to women-focused nonprofits. ....

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Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers


Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the sho ....

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