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IAB Ireland to Host Webinar on Digital Trust and Transparency

IAB Ireland to Host Webinar on Digital Trust and Transparency
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Suzanne Mcelligott , Ireland Digital Trust Forum , Digital Trust Forum , Laya Healthcare , ஸுஸ்யாந் ம்செல்லிகொட்ட் , டிஜிட்டல் நம்பிக்கை மன்றம் , லயா சுகாதாரம் ,

DMG Media Becomes First to Achieve IAB Gold Standard Certification


DMG Media Becomes First to Achieve IAB Gold Standard Certification
May 21, 2021
Pictured: Doug Farrell, DMG Media Ireland
DMG Media Ireland has become the first member of IAB Ireland to achieve the IAB Gold Standard certification for its stable of digital brands that includes Extra.ie, EVOKE, MailOnline, Rollercoaster.ie and OneFabDay.com.
The Gold Standard, which was developed by IAB UK, was adopted by IAB Ireland in February 2021 and it is recognised globally as a powerful initiative, which has evolved to keep pace with a fast changing digital advertising ecosystem.
“The IAB Gold Standard represents a currency of trust in a world where brand safety and advertising accountability has come increasingly under the spotlight. At DMG Media we are delighted to have completed the certification process. This will ensure our growing network of digital brands not only engage and resonate with Irish users but offer a trusted and verified platform for agencies and bran ....

United Kingdom , Suzanne Mcelligott , Doug Farrell , Groupm Ireland , Irish Times Group , Trustworthy Accountability Group Brand Safety , Gold Standard , Trustworthy Accountability Group , Brand Safety , Dentsu Ireland , Facebook Ireland , Havas Media Ireland , News Ireland , Mediahuis Ireland , Packed House , ஒன்றுபட்டது கிஂக்டம் , ஸுஸ்யாந் ம்செல்லிகொட்ட் , டக் ஃப்யாரெல் , ஐரிஷ் முறை குழு , தங்கம் தரநிலை , நம்பகமானவர் பொறுப்பு குழு , பிராண்ட் பாதுகாப்பு , முகநூல் ஐயர்ல்யாஂட் , செய்தி ஐயர்ல்யாஂட் , ப்யாக்ட் வீடு ,

Packed.House Joins IAB Ireland's Gold Standard Initiative


Packed.House Joins IAB Ireland’s Gold Standard Initiative
May 7, 2021
Packed.House has become the latest publisher to sign up to the IAB Gold Standard brand safety and transparency initiative for its platforms Entertainment.ie, Beaut.ie and Family Friendly HQ place on brand safety and transparency.
According to Mark Corrigan, commercial director, Packed.House: “We are delighted to become IAB Gold Standard Registered today.  A sense of comfort and confidence about safety is essential for audiences and brands when choosing digital platforms to engage with, and so the IAB Gold Standard can provide reassurance for advertising partners to invest with certainty.” ....

United Kingdom , Suzanne Mcelligott , Mark Corrigan , Family Friendly , Packed House , Standard Registered , Gold Standard , ஒன்றுபட்டது கிஂக்டம் , ஸுஸ்யாந் ம்செல்லிகொட்ட் , குறி கோரிகன் , குடும்பம் நட்பாக , ப்யாக்ட் வீடு , தங்கம் தரநிலை ,