Unilever removes the word normal from all soaps, shampoos and beauty products
12 Mar, 2021 04:48 AM
4 minutes to read
Unilever s brands include Dove, Sunsilk and TRESemmé.
news.com.au
By: Frank Chung
Unilever is removing the descriptor normal from its soaps, shampoos and other personal care brands, saying the word is not inclusive and has a negative effect on people .
The word normal is often used to describe what type of skin or hair – such as normal, dry, fine or oily – is recommended for a particular beauty product.
The British-headquartered multinational, which owns brands including Dove, Sunsilk and TRESemmé and sells products in some 190 countries, made the announcement this week that it would be removing the word normal from all of its advertising and packaging all over the world .
Unilever is removing this one word from all of its soaps, shampoos and beauty brands including Dove and Sunsilk, saying it has a “negative effect on people”.