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Details 22 February 2021
It is always helpful for an agency to know a client s budget early in the game, especially during a pitch. Not only does this help manage an agency s expectations on the number of man-hours required for a project and the lavishness of the idea, but it also helps the agency benchmark its services with competitors. While there are tons of clients that are upfront with their budgets during a pitch, in our conversations with agencies the topic of uncertainty around budgets often came up as a point of conversation - especially given the cash-tight environment many companies faced last year.
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FCB Malaysia’s film centres around a father s lifetime of selfless dedication towards his daughter, who lost her mobility to Spinal Muscular Atrophy at a young age
Titled ‘Love Carries On’, RHB Bank’s latest Chinese New Year film, which was created by FCB Malaysia, tells the true story of Ngu Ee Kiong, a father from Sibu, Sarawak, who went through great lengths to keep his daughter, Ngu Nyok Ping’s dreams alive.
The film centres around Mr Ngu’s lifetime of selfless dedication towards his daughter, who lost her mobility to Spinal Muscular Atrophy at a young age. When Nyok Ping faced difficulties travelling to school due to her disability, coupled with the poor road conditions, Mr Ngu took the responsibility on his shoulders and carried her to school every single day, so that she could continue receiving the education she needed.
The spot tells an incredible true story of perseverance.
RHB Bank launched their latest Chinese New Year film, ‘Love Carries On.’ The short film which was created by FCB Malaysia, tells the true story of Ngu Ee Kiong, a father from Sibu, Sarawak who went through great lengths to keep his daughter, Ngu Nyok Ping’s dreams alive.
An emotional rollercoaster would be an apt way to describe the spot. The film jumps through time as Ngu Nyok Ping narrates her own life story. We see both the happy years of her childhood and the challenging years of her adolescence when she develops spinal muscular atrophy.
January 29 2021, 11:09 am | BY Kim Shaw | No Comments
Titled ‘Love Carries On’, RHB Bank’s latest Chinese New Year film, which was created by FCB Malaysia, tells the true story of Ngu Ee Kiong, a father from Sibu, Sarawak who went through great lengths to keep his daughter, Ngu Nyok Ping’s dreams alive.
The film centres around Mr Ngu’s lifetime of selfless dedication towards his daughter, who lost her mobility to Spinal Muscular Atrophy at a young age. When Nyok Ping faced difficulties travelling to school due to her disability, coupled with the poor road conditions, Mr Ngu took the responsibility on his shoulders and carried her to school every single day, so that she could continue receiving the education she needed.