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VTech Kidizoom DX2: Design The Kidizoom DX2 smartwatch is part of the VTech Kidizoom family of electronic learning toys, which includes a range of still and action cameras and walkie talkies. They all come with an unmistakable vibrant VTech styling. The smartwatch is aimed at four to 12 year olds, and its pop-coloured watch strap certainly reflects the brandâs desire to appeal to a young audience. With its bulky, rectangular digital interface and candy-hued finish we think the VTech Kidizoom DX2 design looks rather dated to the adult eye however, particularly in comparison to the sophisticated styling of the Apple Watch and Fitbit. ....
Asda, Primark, Mr Potato Head: Everything that matters this morning Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. Hasbro drops ‘Mr’ in Mr Potato Head toy Toy manufacturer Hasbro is rebranding its Mr Potato Head toy line to Potato Head, a move to break away from traditional gender norms. The brand says is making the move “to promote gender equality and inclusion”. However, the Mr and Mrs Potato Head characters will remain in the manufacturer’s toy line-up this year. The company will launch the ‘Create Your Potato Head Family’ in autumn, which will include two large and one small potato bodies, with 42 accessories. ....