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Smartwool Pledges 100% Circularity by 2030


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Apr 19, 2021
DENVER Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is designed to give products a “second cut” at life and will help create a more circular supply chain that extends the life of raw materials, presents a new sourcing stream, and reduces environmental impact. The project represents a significant pillar of the brand’s newly defined 10-year social impact goals and will be launching with an Earth Day timed sock take back event.
Although awareness around the importance of apparel circularity is growing with consumers, socks are one of the most thrown-away pieces of apparel. This may in part be due to a lack of understanding a recent Smartwool survey ....

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