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COVID-19 Drives Booming Non-Alcoholic Drink Sales


Athletic Brewing Company, founded in 2017 and headquartered in Miramar, grew revenue over 500% in 2020. Photo courtesy of Athletic Brewing Company.
In the early 2000s, Millennials, known as one of the most health-conscious age groups in recent times, sparked a sort of sober revolution. To support that, the number of alcohol drinkers in the world has decreased by nearly 5% since then according to the World Health Organization.
Now, with COVID-19 encouraging healthier habits among Americans, many beverage categories that offer “better options” are experiencing a significant uptick.
One such is the non-alcoholic beverage industry.
Locally, companies like Drink Monday Inc., Athletic Brewing Company and Two Roots Beverage Co., among others, are not only benefitting from the wellness craze – they are credited with significantly driving the growth. ....

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Two Roots Brewing Co. | Brewbound.com


Jun. 18, 2019 at 5:21 PM
by
Chris Furnari
Lighthouse Strategies the company behind Cannabiniers and the Two Roots line of CBD- and THC-infused non-alcoholic craft beers – is closing in on its next brewery acquisition. Speaking to Brewbound, CEO and chairman Michael Hayford said the company could finalize the purchase of a craft beer company in the Great Lakes region of the U.S. before the end of June.
Apr. 11, 2019 at 3:46 PM
by
Chris Furnari
Former Constellation Brands executive Marty Birkel has joined the board of directors at Cannabiniers, the cannabis company behind the Two Roots line of THC- and CBD-infused non-alcoholic craft beers. Birkel, who officially departed Constellation earlier this year, had most recently served as the president of the company’s craft and specialty division. ....

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