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Want to Smell Like Van Gogh's Sunflowers? The Van Gogh Museum Is Working With a Fragrance Brand to Produce Custom Perfumes


Still Life: Vase with Fifteen Sunflowers (1889). Courtesy of the Van Vogh Museum.
The Van Gogh Museum in Amsterdam has partnered with a fragrance company to develop a line of scents inspired by the artist’s masterpieces. 
The museum is working with the British fragrance brand Floral Street and its master perfumer to create the scents, which are inspired by the artist’s many masterpieces.
Emilie Gordenker, the museum’s general director, said the goal is to “offer a fresh and different way to experience the art of Van Gogh.”
While museum curators are not directly involved with the project, the museum’s licensing manager, Marijn Veraart, told Artnet News that they are involved in checking the accuracy of any information drawn from Van Gogh’s life. ....

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'Emily in Paris' Fueled a Frenzy for Immersive Van Gogh 'Experiences.' Now a Consumer Watchdog Is Issuing a Warning About NYC's Dueling Shows


Promotional image for
Immersive Van Gogh, one of two rival Vincent van Gogh-themed experiences coming to New York. Photo courtesy Immersive Van Gogh.
Buyer beware! That’s the message from the New York Better Business Bureau (BBB) when it comes to immersive Van Gogh experiences.
As Artnet News previously reported, no fewer than three companies are currently on a mission to bring large-scale projected images of paintings by the Dutch master to cities across the U.S. Such installations have already sold millions of tickets abroad, but the trend was kicked into high gear in the United States when the Van Gogh-themed light show from Paris’s Atelier des Lumières was featured as a romantic destination in the Netflix show ....

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Two Immersive Van Gogh Experiences Are Coming to Houston


Meanwhile, FeverUp’s
Van Gogh: The Immersive Experience, which runs from October 14, 2021, to January 2, 2022, features two-story digital projections that create a “one of a kind VR experience,” which lets viewers become enrobed in Vincent’s paintings. In addition to the floor-to-ceiling digital paintings, FeverUp’s experience also includes separate galleries chronicling Van Gogh’s “life, technique, and influence” through informational panels, recreations of his work, and interactive exhibits, like a 10-minute “Day in the Life” tour.
The similarity in name, which has led to some confusion among art fans, has led the Better Business Bureau to issue a warning: Make sure you read everything carefully so you know which ticket you’re buying. ....

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