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linkedin Leo Burnett India has won the creative mandate for the beauty accessory and personal care appliances brand Vega. The account was won following a multi-agency pitch.
The brand recently signed on Bollywood actor Ananya Panday for its female hair styling appliances and cricketer Rohit Sharma for their recently launched trimmers under Vega Men as brand ambassadors.
Sandeep Jain, director, Vega Industries, said, “Vega over the past few years has been steadily revolutionising the beauty accessory market with best in class, well-priced products. Our mission at Vega is to provide DIY (Do-it-yourself) ‘Head to Toe’ grooming/styling products to our consumers so they can be Atmanirbhar. We are in a dynamic growth phase and were looking for a partner who not only understands our ambition but can take our brand to the next level. Leo Burnett’s strategic approach, dynamic creativity and the energy that the team brought ....