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Eóin Noonan/Sportsfile for Web Summit via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Analysts say 2021 will be an active year for ad industry M&A after a pandemic-stricken 2020. Private equity firms and upstart ad networks like S4 Capital are expected to lead an acquisition spree. Experts named 8 agencies that are on the market or likely to be targets in 2021. 2020 was a crushing year for ad agencies, with thousands of jobs lost in the US alone. Marketing and tech industry mergers and acquisitions suffered in turn. Deals were down 19% in volume and 50% by total value, with no blockbuster deals like Publicis $4.4 billion Epsilon buy in 2019. ....
Julianna Richter named as new Global CEO of PR and Influence at Ogilvy adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Julianna Richter Ogilvy has named Edelman and Waypoint Partners veteran Julianna Richter global CEO of PR and Influence. She is set to start in the role in January, reporting to Ogilvy global CEO Andy Main. Richter will be responsible for all aspects of Ogilvy’s global PR business, including reputation management, brand influence, C-suite and advocacy, media influence and employee experience. She noted that the position is a global role leading PR and influence, but she will focus on regions close to home to increase growth. “For any international agency, the North American part of the business is a critical growth driver,” she said. “So that s going to be an area of focus for me.” ....
Edelman Vet Richter Takes Ogilvy's Top PR Spot odwyerpr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from odwyerpr.com Daily Mail and Mail on Sunday newspapers.
Ogilvy names Julianna Richer global CEO of PR and Influence | PR campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.