Representatives of the industry are ready to digitalize small businesses, but MEP Josianne Cutajar believes that the human component in future services should not be discounted.
In a EURACTIV panel held on 2 March, speakers representing different sectors and business models discussed the impact of digitalization in times of Covid, focusing on the tourism sector.
Joining MEP Cutajar were Diego Ciulli, Senior Public Policy Manager at Google, Nick Hall, CEO of Digital Tourism Think Tank, Frederico Mollet, Policy Analyst at EPC and Frank Rosenberger, CIO of TUI Group.
Cutajar’s main concerns were competition and consumer protection, while she also emphasized how digitalization could prove to be a risk to jobs in the EU. It will come down to the skills an employee has to keep one’s job, she noted, but the human element is essential to keep quality customer service. “I don’t believe digitalization will overcome us totally”, she said.
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