May 11th 2021, 11:36
The European Travel Commission (ETC) has attracted Google as an associate member to help drive the tourism sector’s recovery this year.
The Google-ETC collaboration will help build the digital capabilities of tourism organisations in Europe through tailored training events for members, equipping them for digital transformation and market agility.
It will also guide policy and decision making in the tourism sector through joint research and thought leadership initiatives.
ETC and Google will exchange insights to promote sustainable travel, drive tourism growth and provide an economic boost to Europe through joint-marketing services, webinars and events, and research projects.
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