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Tirur betel leaves growers seek Centre’s support to promote it overseas
April 15, 2021
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Growers’ body urges govt to include the GI-tagged commodity in the trade promotion campaigns in both domestic and international fora
Tirur betel leaf farmers have approached the Centre with a request to take some initiatives to enable further value-addition for the GI-tagged Tirur
Vettila in view of its medicinal properties.
This would open up new opportunities for the product in overseas markets, Tirur Betel Leaf Producers Society has said.
To leverage the benefit of the GI tag, the Society has urged the government to include the commodity in the trade promotion campaigns organised by the ministries concerned in both domestic and international fora.