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Welcome to The Green Room – Marie Claire’s new series speaking to the inspiring industry figures working towards a more sustainable future.
First up is Livia Firth: acclaimed sustainability consultant, celebrated founder of Eco-Age and all-round fashion industry change-maker.
To kick off our new series on movers and shakers in the sustainable world, who better than Livia Firth? She’s one of the original voices to shine a light on the issues surrounding fashion – both environmental and social – as the founder of Eco-Age.
10 ways to become a sustainable fashion consumer
Updated / Wednesday, 16 Dec 2020
16:00 Let s face it, most of us don t even know what sustainable means anymore . Photo: Getty Images
Analysis: here are some practical tips to help you create a more conscious wardrobe
Modern consumers are more aware of the environmental and human costs of their wardrobes. Surveys in Europe and the US show that consumers would like to buy more sustainable clothes - and are willing to pay a little extra too.
But, let s face it, most of us don t even know what sustainable means anymore. According to Edited, a London based retail analytics company, the number of clothes described as sustainable has quadrupled among fashion brands in the US and UK in the last four years.