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New Research: 5 Trends From Travel's 2021 Summer Surge – Skift

New Research: 5 Trends From Travel's 2021 Summer Surge – Skift
skift.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from skift.com Daily Mail and Mail on Sunday newspapers.

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International travel searches on the rise, finds Expedia report

International travel searches on the rise, finds Expedia report
ttgasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ttgasia.com Daily Mail and Mail on Sunday newspapers.

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Expedia Group Media Solutions Releases Q2 Trend Report For Travel Recovery

Expedia Group™ Media Solutions, the global travel advertising platform connecting marketers with hundreds of millions of travelers across the Expedia Group brand, today released its Q2 2021 Travel Recovery Trend Report. ....

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You only live once: US Millennial travelers are relaxed and romantic

New U.S. generational data released today, shows that American travelers are deal-driven explorers, and Millennials embrace the ‘you only live once’ (#YOLO) mentality, take risks and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting family.
The findings, from a survey conducted by Northstar Research Partners, illustrate broad U.S. travel trends as well as the distinct shopping habits, influences and motivations of travelers across four generations, including Generation Z, Millennials, Generation X and Baby Boomers.
Across all generations, Americans are open-minded travelers who are deciding between two or more destinations and seeking help and inspiration during the travel planning process. Friends and family, online travel agencies (OTAs) and search engines are the largest influences on travel decisions. Although more than 90 percent of Americans say they look for deals and value, they ultimately prioritize activities and ....

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New Research: 5 Things Brands Need to Know About Travel's Return Travel Recovery Research: 5 Things Brands Need to Know – Skift

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After a year of limitations, lockdowns, and groundings, the international travel industry is looking ahead to recovery throughout the second half of 2021.
Expedia Group Media Solutions’ recently launched its Travel Recovery Trend Report, outlining the latest Q1 2021 data and research to indicate what we can expect in the coming months on how travel is returning.
“Insights from our custom research and more than 300 petabytes of exclusive global Expedia Group travel intent and demand data clearly indicate that people are eager to start traveling again,” said Wendy Olson Killion, senior vice president, Expedia Group Media Solutions. “As our industry begins to recover and rebuild, these trends point to opportunities to drive awareness, consideration, and demand as travelers are quickly deciding on trips.” ....

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