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Indulge in sweet ice cream sandwiches at Rookie’s new Roanoke shop
This new location is Rookie’s second storefront
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ROANOKE, Va. – If you need to satisfy your sweet tooth, you can now indulge at Rookie’s! It’s a new shop in downtown Roanoke on Jefferson Street next to the Patrick Henry apartments.
Offering fresh baked cookies with Homestead Creamery ice cream, a line of customers was eager to get their ice cream sandwiches on opening day Friday.
Evolving from a food truck, Rookie’s shop owner, Jordan Nickerson, did not imagine they would gain a second storefront in Roanoke on top of their location near Lynchburg.
Homestead Creamery has a plan to urge customers wary of dairy to try drinking milk again.
A few years after launching its first line of so-called A2A2 milk, thought by some to be easier to digest, the Franklin County company is going all in. Each of the dairies it works with has fully transitioned its herd to cattle with the A2A2 gene.
It wonât change the taste or the nutritional value of the product, but it could draw in new customers who in the past have experienced digestive discomfort after drinking milk.
âWe started getting testimony where A2A2 milk really made a difference. Weâve been reading some science, and we believed it,â said David Bower, co-owner of Homestead Creamery and the owner of a dairy that provides some of its milk.