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L'Oréal promotes Indonesia eCommerce lead to oversee new SAPMENA region marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
May 19th 2021 09:32 It’s been a long and difficult 18 months for the beauty industry, but with retail stores and salons re-opening in May, the focus is now on getting back to business, and engaging consumers whose habits might have changed during lockdown. So, how is the industry responding, and what trends will we see drive beauty retail in the months ahead? Integrating social elements into ecommerce According to Accenture research, consumers are now four times more likely to purchase their make-up and personal care products online compared to pre-pandemic. This means that – despite an expected surge in demand for in-person beauty – brands are continuing to invest in online and omni-channel experiences to engage consumers. ....
Reusable and refillable concepts are an area the L’Oréal Group has pinpointed for development as it works towards its ambitious sustainability goals, according to a leading regional exec. The COVID-19 health crisis has accelerated the growth of certain categories including the demand for sustainable beauty products, especially among the younger generation of consumers. As such, cosmetics giant L’Oréal is placing focus on sustainable development to meet the expectations of consumers in South Asia Pacific, Middle East and North Africa – dubbed SAPMENA – which is home to 40% of the world’s population with a median age of 28. It is this consumer base that is pushing cosmetic companies to improve their sustainability standards and take responsibility for the products they put on the shelves. ....
L'Oréal sustainability: Reuse and refillable concepts on the sustainability agenda for cosmeticsdesign-asia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsdesign-asia.com Daily Mail and Mail on Sunday newspapers.