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Multibillion-dollar Vocus acquisition complete

Multibillion-dollar Vocus acquisition complete Share Firm:Gilbert + Tobin (Macquarie Infrastructure and Real Assets and its managed funds MIRA and Aware Super). Deal: Macquarie Infrastructure and Real Assets and its managed funds MIRA and Aware Super (together, “the Consortium”) have been advised on its acquisition of Vocus Group Limited by scheme of arrangement. Value: $3.5 billion. ); googletag.cmd.push(function() { googletag.display( div-gpt-ad-1606778613657-0 ); }); } Area: M&A. Key players: The Gilbert + Tobin team was led by corporate advisory partners Costas Condoleon and Kevin Ko, with support from lawyers Wes Bainbridge and Andrea Bennett. Banking and projects partners John Schembri and Adela Smith advised the consortium on its debt arrangements together with lawyer Melissa Ramsay. ....

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5 ways brands are engaging with the Olympics


5 ways brands are engaging with the Olympics
Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes.
“We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells
CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.” 
Just look at the countless entertainment options competing for attention on screens alone, all compounded by lockdown. Aside from the fractured times in which these Olympics are held, Coady says the marketers’ task to “bring to life what is essentially passive event for viewers” is already a tall order. ....

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