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Shelter launches updated brand identity alongside new ad campaign

The spot aims to highlight how 17.5 million people are affected by the UK's housing emergency. The campaign also sees the introduction of a new brand identity ....

Jack Walker , Sean Thompson , Dan Scott , Rebecca Conyngham Hynes , Ali Dickinson , Tom Cockram , Adrian Burton , Who Wot Why , Willow Williams , Who Wot , Sustainability Practice , பலா வாக்கர் , சீன் தாம்சன் , டான் ஸ்காட் , அலி டிக்கின்சன் , ஹூ வாட் ஏன் , வில்லோ வில்லியம்ஸ் , ஹூ வாட் , நிலைத்தன்மை ப்ர்யாக்டீஸ் ,

Shelter illuminates the unvarnished truth behind Britain's housing crisis

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Housing charity Shelter has launched ‘Fight for Home’, a new rallying cry devised by Who Wot Why that abandons generic charity advertising tropes to communicate the unvarnished truth behind a national housing shortage.
The hard-hitting message dovetails with the launch of the housing charity’s new brand identity developed by WPP global brand agency Superunion. Harnessing the visceral visual language of protest using a rough and ready arrow daubed in red brushstrokes, the refresh seeks to rekindle the spirit of activism that gave birth to Shelter back in the 1960s while symbolizing a typical pitched roof.
The month-long first phase of the campaign will span TV, OOH, press, digital and social, complemented by an integrated content partnership with Vice Media, to open people’s eyes to the crisis unfolding all around us. ....

United Kingdom , Sean Thompson , Vice Media , Willow Williams , Who Wot Why , Outdoor Advertising , ஒன்றுபட்டது கிஂக்டம் , சீன் தாம்சன் , துணை மீடியா , வில்லோ வில்லியம்ஸ் , ஹூ வாட் ஏன் ,

One of our favourite logos is no more

Charity rebrand divides opinion.
Charity rebrands can be tricky business – along with the need to clearly communicate the organisation s mission, there s often a heightened emotional context to the design. In short, a new look won t please everyone. Shelter, the UK s housing and homelessness charity, has revealed a new brand identity – and, not unexpectedly, it s proving divisive.
The charity s new logo features a red upwards arrow, made from rough brushstrokes. It s a bold new look, and comes accompanied by a new campaign called Fight for Home. But for those who saw the previous design as one of the best logos around, the new look is going to take some getting used to. ....

United Kingdom , Adrian Burton , Willow Williams , Johnson Banks , ஒன்றுபட்டது கிஂக்டம் , வில்லோ வில்லியம்ஸ் , ஜான்சன் வங்கிகள் ,