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The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards


The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards
Twitter Campaign with Clear Channel Outdoor Supporting Black Creators, Causes and Voices is Among Winners
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NEW YORK, April 21, 2021 /PRNewswire/  The American Advertising Federation (AAF) has announced its slate of 2021 Mosaic Awards winners whom they ll honor during a live-streamed ceremony April 29, 2021.
The American Advertising Federation s Mosaic Awards (2021)
Mosaic Award winners will be recognized for their unwavering commitment to inclusion and for giving a voice to multicultural communities. From an overwhelming number of submissions, all winners have embraced advanced marketing techniques, business practices and have developed diversity programs that not only help improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment.� ....

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Unilever launches massive media review in North America and most of world


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Unilever
Unilever is launching a media review in North America and most of the world, with a mix of incumbents and unnamed newcomers to the roster competing in the briefing stage, according to Unilever Chief Marketing and Digital Officer Conny Braams.
Unilever reported $8.1 billion in brand and marketing investment globally last year, flat vs. 2019, and was ranked as the fifth-largest global ad spender in 2019 by the Ad Age Datacenter. Its U.S. measured media spending was $529 million last year, according to Kantar. Campaign previously reported Unilever is preparing a global review.
Unilever brands include Dove, Axe, Knorr, Degree, Ben & Jerry s and Seventh Generation.  ....

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Publicis wins Unilever ad business away from WPP


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Unilever has moved a chunk of its North American ad business to Publicis a big hit to WPP.
Sources said the agency Arc Worldwide would now handle Unilever s retail and e-commerce work.
The account is worth more than $30 million in annual revenue to WPP, sources said.
The consumer-goods giant Unilever has moved a large chunk of its North American advertising business from the holding company WPP to Publicis in a major hit to the largest ad network.
Four people with direct knowledge of the matter told Insider the Dove and Ben & Jerry s maker has concluded an agency review it launched in 2020 by choosing the Publicis agency Arc Worldwide Chicago, a division of Leo Burnett, to lead retail advertising in its largest market. The assignment concerns in-store advertising, event marketing, and, most importantly, e-commerce. ....

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