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How Executives Should – and Shouldn't – Engage With Customers

When done the right way, customer engagement can turn into a lucrative opportunity.
In 2011, we started talking with top B2B executives about their engagement with their firm’s major customers in the aftermath of the financial crisis. The vast majority told us that they were very involved, to great effect. However, when we interviewed their sales account managers, we heard a different tale. While a minority of executives did well, many seemed to need at least some guidance.
We realised that self-reports would be unlikely to give us the true picture. So, from 2012 to 2018, we conducted 30 executive education workshops with more than 500 strategic and global account managers in the United States, Netherlands, Switzerland and Singapore. This allowed us to identify five distinct archetypes describing the roles executives play with key customers. ....

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In Marketing We Trust takes out Agency of the Year title at Financial Standard MAX Awards

In Marketing We Trust takes out Agency of the Year title at Financial Standard MAX Awards
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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The Stevie® Awards Issues Call for Entries in 18th Annual Stevie® Awards for Women in Business

The Stevie® Awards, organizer of the world’s premier business awards programs, has issued the call for entries for its 2021 (18th annual) Stevie Awards for Women in Business.Entry kits and complete details on the competition are available at http://www.StevieAwards.com/Women.The awards are produced by the creators of the prestigious American Business Awards® and International Business ....

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DJO's Customer Success Team Provides Quality Care to MotionMD Users

DJOâs Customer Success Team Provides Quality Care to MotionMD Users
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DJO Healthcare Solutions provides quality orthopedic products, software solutions, and services.
MotionMD, the companyâs technology platform, has become a market leader and a winner of numerous awards.
The Customer Success Team has helped bolster the companyâs customer retention rate by providing expertise and knowledge.
About DJO Global
DJO Globalâs business unit DJO Healthcare Solutions is a provider of quality orthopedic products, software solutions, and services. DJO believes activity is key to supporting patientsâ return to a healthier lifestyle, better treatment outcomes, and improved healthcare economics for all. DJO delivers a complete orthopedic continuum of care from performance and mobili ....

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Benchmark Research Announces Exciting New Addition to Clinical Research Leadership Team

Benchmark Research Announces Exciting New Addition to Clinical Research Leadership Team
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AUSTIN, Texas (PRWEB)
June 01, 2021
Benchmark Research is thrilled to welcome Melinda Emig as Chief Commercial Officer. In her new role, Melinda’s unique and vast skill sets will be utilized in business development and strategy building. Benchmark, a leader in the medical research field, clinical vaccine trials and trusted ally in epidemiology, believes that Melinda’s addition to the team will take the firm to another level of success in the industry as she is joining a truly outstanding leadership team composed of members with immense industry experience. ....

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