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WKBT
February 4, 2021 8:29 AM
Taylor Tepper - Forbes Advisor
Posted:
Updated:
Soon you’ll be able to buy the company that helps you buy Bitcoin.
Coinbase, the largest cryptocurrency exchange in the U.S., has announced plans to go public but it will eschew the traditional initial public offering (IPO) process of hiring investment banks to drum up interest and finance the deal.
Instead, Coinbase plans to post its shares straight on an exchange via a so-called direct listing, a technique pioneered by big names like Spotify (SPOT) and Palantir (PLTR) in recent years.
This nontraditional yet trendy choice makes a certain amount of sense for the Coinbase narrative, given that the company has aided and abetted the similarly non-establishment cryptocurrency craze over the past decade. Whether Bitcoin itself actually replaces dollars or develops further as a speculative asset remains to be seen. ....

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