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Tapping Day-Trader Cash, ETF Launches Go From Risky to Roaring


Tapping Day-Trader Cash, ETF Launches Go From Risky to Roaring
According to a new study, financial advisers and fund managers are looking for a new ETF to have least $100 million in assets before investing in it.
Claire Ballentine | Mar 16, 2021
(Bloomberg) It wasn’t long ago that the odds of successfully launching an ETF were stacked heavily against the little guy. To survive, a fund needed scale, early cash and wide distribution, and that gave larger issuers a built-in advantage.
The retail investing revolution may be changing all that.
Suddenly, newcomers are luring big chunks of cash from the outset with exchange-traded funds built to surf the trends beloved by the day-trading masses. ....

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