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IFT-DGA Virtual Conference Introduces Roadmap to the 'Next Normal' Amid Transformations in Consumer Behavior


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CHICAGO, May 6, 2021 /PRNewswire/  The Institute of Food Technologists (IFT), in collaboration with the University of Massachusetts, this week hosted a two-day virtual conference to examine the shift in consumer eating and shopping trends from pre-pandemic onward and provide insights on the next normal. New approaches were identified to better leverage the 2020-2025 Dietary Guidelines and encourage healthy habits among consumers as the country begins to reopen.
Our research shows that most consumers see their health as a priority and claim to eat healthy most of the time, however to many of them, healthy simply means fresh, but has no bad stuff, said Mintel Director of Innovations & Insights Lynn Dornblaser at the virtual conference. As an example, while the 2020-2025 Dietary Guidelines have cut back recommended sodium and sugar consumption, these concerns are not trending among consumers. ....

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