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The Great Outdoors | Conference News


Lizzy Eaton, founder of Oddity Events, shares her top tips on creating a memorable outdoor summer event
I goes without saying that the events industry is excited to meet face-to-face at the earliest possible opportunity, but myself and the team at Oddity Events & Marketing have been wondering if the same enthusiasm would be felt across other sectors. 
Our team polled 115 people with a view to better understanding attendee confidence with regards to the return to in-person events, and aligned the results to the roadmap out of lockdown, with some possible activities at each milestone. The polling revealed a significant appetite to attend events this summer, with 53% of participants saying they would be interested in attending events from 21 June or earlier, if the appropriate measures were in place.  ....

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"Growing appetite" for live events in 2021, says Brands at Work


Managing partner Karen Kadin (pictured right) told
Conference News that while demand for live is obviously low in comparison to pre-Covid times, there is an encouraging increase in confidence towards the end of 2021, such as a 500-person live event planned for Q4.
“There is definitely growing appetite and confidence for a return to live [later in 2021]. Not quite on the scale of past events in the thousands, but for up to 500 pax UK audience sizes in Q4, and a bit smaller in Q3,” said Kadin.
She said regardless of format, every event they are working on has some manner of “virtual backbone”. ....

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Venues and Events International says venue contracts vital to return of live events


Venues and Events International has said around half of their bookings in Q3 and Q4 are split between online and live events, with enquiries for larger events starting to pick up, but that venue contracts will be an important part of the return to live.
The Swindon-based agency has said it received an enquiry for a one-day conference for up to 1,500 delegates in December, and that work is underway for a European roadshow in September.
Anita Lowe (pictured), the agency’s CEO said that online events still make up the majority of the work in the first half of the year. “We are looking at roughly 50% virtual [online] which covers Q1 and Q2 of 2021, but the remaining is split between live and hybrid for Q3 and Q4,” she told ....

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